Louis Weedon and Yayoi Kusama

This cooperation scale will undoubtedly make you and Louis Weedon's fans are excited about this partnership:, you feel? Your work of art will appear in the window design, Louis Weedon handbags, shoes and accessories, into the Louis Weedon store customers had to greatly. Do you have what feeling?

Kusama Yayoi: can I feel very honored to cooperate with Louis Weedon. Marc Jacobs is a distinguished designer great artistic talent. Louis Weedon boutique be well-known, far and near. Louis Weedon's creative team has a lot of ideas, of course, I also have! People so the unique cooperation will undoubtedly attract worldwide interest. By the cooperation of the passion will undoubtedly make my dot patterns greatly propagation.

Louis Weedon's art director Marc Jacobs in a few years ago in Tokyo visit you: he's super fans you. You have what special words to say to him?

Kusama Yayoi: with Marc Jacobs cooperation, I feel very happy, he in the international fashion industry's future limitless.

When he came to Tokyo studio visited me, I was very happy. Then we took a group photo still hanging in my studio wall, see it all the people greatly. I am deeply honored.

LV with the field was brilliant Gong Li Huo Siyan Zhuangshan

In July 19th, Shanghai Louis Vuitton, a big show shocked the fashion circle, international and domestic coffee full debut, in addition to the big show colorful, gorgeous stage, in which there is a big attraction to star Zhuangshan, Huo Siyan, Tian Jing Wan Baobao, Niki Chow the same as last year, the same field Zhuangshan staged.

Since staged drama with the field that must be the body of high and low, from the whole Tian Jing is wearing the most fit, although large tall no model, but the skirt or like a model of knee, and think about the background of Tian Jing theory, this dress is to buy their own down to. Huo Siyan stylist did not know for what creative, this was big flower people really accept incompetence, then looked at the skirt length and waist position, she is wearing an ill fitting dress. So no money is not, this bureau Tian Jing win. After passing through the skirt and the Scotland singer Shirley Manson, from the camera angle to dress in length, it is the major suit wearing burlap sacks.

Fashion luxury goods Empire successor King

Although early in the world's largest monasteries of vanity fair by education, but want to be in his luxury goods Empire based on light is with a golden spoon is really not enough! Because the circle enough power, the Empire needs strength, they obviously have to pay much more than ordinary, lose more. A qualified luxury industry heir is how to make? Some fashion simple but not simple rules of the game that they do a job with skill and ease the flashy jiangshan.

The interesting thing about the luxury goods group, a new generation is that, in the industrialized tide, their family ties, and belief in what one sees and hears will learn, not only did not weaken, but become more and more important. Now, even those who said they had no intention of following the footsteps of a part of parents of children has become a trend. Has apparently is, no matter what their generation or marital status, the majority of the members of the family business in the name of the brand to brand their own borrowing.

Who are they? We focus on a group name, to meet the industry's next generation. Although not exhaustive, but it includes we think important figures in the next few years will play a decision role, including some have never even heard of it before the name. They may never from the T table inside a step forward, a corner but map out a strategy to behind the scenes.

Antoine is Bernard Arnaud and his first wife Ann Deva Verain Ann (Ann Dewavrin) of the second children. Old Arnaud and his wife Helena (Helene Mercier) there are three boys. Antoine attended the French graduate business school Insead, before joining Louis Weedon in 2002 and founded an online registration, Domainoo.com. He is in charge of the Louis Weedon Empire core department brand management work for 8 years, the new job is a media department, is responsible for the "core values" of the advertising and marketing activities. The acclaimed LV classic products to attract Gorbachev (Mikhail Gorbachev) and U2's Bono brand advertising photography.

In his eyes, he is the son of Arnaud, this is almost equal to the entire modern luxury names, condensed the father a lifetime, also was bit by bit into his own flesh and blood. "This is our DNA, I always know, I will always go back and father work." Antoine said, although he has boldly made non luxury dream. Antoine's father, Bernard Arnaud began his occupation career in his father's construction business, have stressed the absolute rule, and to mobilize executives in different brand known: Antoine late last year to become chairman of the luxury shoe brand Berluti, this is his occupation career is an important step in the. Berluti as Bernard favorite brand, known as the "hidden treasure in the company". Antoine is responsible for the brand in the public sphere shine. If successful, it will clearly as he won the group leadership role to lay the foundation, and in particular, he is one of the few good talent of Internet company. His father knew, Internet will be more and more important field.

Now Arnaud is also true for beauty, just and ex husband after 8 years of marriage the Russian international supermodel Natasha a new boyfriend, is the handsome son LVMH group, model two is an ideal couple.

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Suspected illegal acquisition of equity LV Hermes dispute rumbles

The French leader Louis Weedon boutique Louis Vuitton (LV) is the LVMH group under the hen in the latest, most valuable brands on the list still has the top global luxury, whose boss is France's richest man, Bernard Arnault, is the M & a strategy the achievements of today's fashion brand dominance at. But recently, LVMH group was the French brand of Hermes Hermes sued, reference Bernard Arnault illegal acquisition of their brand more than 25% of the shares, once again and let the two French brand dispute surfaced.

In fact, Bernard Arnault's acquisition of rival brand is not new, LVMH its biggest rival is owned by Gucci, Alexsander McQueen and other brands of Open Cloud Kering group (formerly PPR). While Bernard Arnault has more than 10 years ago by the exchange way, once has nearly 40% stake in Gucci, then in the open cloud Kering group CEO immediately to private equity fund to dilute the share of Gucci, just don't let it control LVMH group brand.

The LVMH group merger Hermes Hermes ownership has reached 26.6% second brand equity is the holder of 17%, than in 2010 to hold a lot more, but almost in addition to high-level group of people informed, and not too many people to understand the whole picture. Provisions of this violation of the Securities Exchange Act of France for each additional 5% must notice, even Bernard Arnault told the French financial market supervision bureau interview when also once the "accident" stake to explain, caused strong dissatisfaction with the Hermes Hermes.

The case has been made by the French financial market authority to proceed with the investigation, if the criminal case LVMH group will be penalty 10000000 euros (contract 300000000 9 ten million NT dollars). But Hermes Hermes not just LVMH group sent money, but hope that they can reduce the Hermes Hermes holdings, but the smart Bernard Arnault is not fuel-efficient lights, it appears two French boutique brand competition is not yet ended.

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"Show" as "logo" and disappeared?

"A rich circles, there are friends to wear these, oneself also must catch the tide." If the romantic point of view, select the designer, select niche luxury is because the designer's unique personality attracted a unique consumer groups, formed a set in the understanding and appreciation of small ecological chain basis, but in fact, in China not so.

Shanghai buyer shop owner Yin Jiasheng Tips VIP client list, there are stars and two rich generation. Introduce according to him, now already dressed flaunt wealth way with the advanced version, the avant-garde design is one of them: "I don't think the brand culture what interest. Never mind the brand niche, they still buy mainstream brand. A rich circles, there are friends to wear these, oneself also must catch the tide. Of course, there are more and more customers want to know more about the brand, "he added," but it is also because the present is hot, have a say."

Another buyer shop By Wang Jian to speak even more directly: "the fashion editor and pioneer brand lovers, often without power consumption, or just staring at the one or two top brand to buy, to spend money on edge. I just want to be the top customers, their year of arranged fee could be as high as about ten million, not only to buy Louis Vuitton, Chanel, also can buy our things, they don't care what the pioneer concept, you tell them they are good, they also feel wearing seems out of the ordinary, immediately bought."

In the beginning of luxury Chinese mostly with the capitalist luxury style show, so the initial buyers are more of a "flaunt wealth" color. "Logo" is a trend of the extinction, "aesthetic fatigue". The 20 years since we need a double "G" and "Monogram" to highlight the "money", "I have a brand-name", when the public is familiar with the following. Fashion pioneer needed another show the identity of the tools, they tend to choose some "small circle appreciate sb.'s thought", the so-called "no logo brand".

Maison Martin Margie, Celine media Repeng brand, there are several China consumption can understand their "Deconstruction" and "profile"? For them, the design is not an "logo", they just turned into "four pin" and "embarrassed face pack", they only use the new methods to arm themselves, which 20 years ago and the purchase of a large logo brand are isomorphic: although they didn't buy the logo, but they still hope they buy luxury goods can be identified, the "identification" is not from the passers-by, but from their class identity.