The French leader Louis Weedon boutique Louis Vuitton (LV) is the LVMH group under the hen in the latest, most valuable brands on the list still has the top global luxury, whose boss is France's richest man, Bernard Arnault, is the M & a strategy the achievements of today's fashion brand dominance at. But recently, LVMH group was the French brand of Hermes Hermes sued, reference Bernard Arnault illegal acquisition of their brand more than 25% of the shares, once again and let the two French brand dispute surfaced.
In fact, Bernard Arnault's acquisition of rival brand is not new, LVMH its biggest rival is owned by Gucci, Alexsander McQueen and other brands of Open Cloud Kering group (formerly PPR). While Bernard Arnault has more than 10 years ago by the exchange way, once has nearly 40% stake in Gucci, then in the open cloud Kering group CEO immediately to private equity fund to dilute the share of Gucci, just don't let it control LVMH group brand.
The LVMH group merger Hermes Hermes ownership has reached 26.6% second brand equity is the holder of 17%, than in 2010 to hold a lot more, but almost in addition to high-level group of people informed, and not too many people to understand the whole picture. Provisions of this violation of the Securities Exchange Act of France for each additional 5% must notice, even Bernard Arnault told the French financial market supervision bureau interview when also once the "accident" stake to explain, caused strong dissatisfaction with the Hermes Hermes.
The case has been made by the French financial market authority to proceed with the investigation, if the criminal case LVMH group will be penalty 10000000 euros (contract 300000000 9 ten million NT dollars). But Hermes Hermes not just LVMH group sent money, but hope that they can reduce the Hermes Hermes holdings, but the smart Bernard Arnault is not fuel-efficient lights, it appears two French boutique brand competition is not yet ended.
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