"Show" as "logo" and disappeared?

"A rich circles, there are friends to wear these, oneself also must catch the tide." If the romantic point of view, select the designer, select niche luxury is because the designer's unique personality attracted a unique consumer groups, formed a set in the understanding and appreciation of small ecological chain basis, but in fact, in China not so.

Shanghai buyer shop owner Yin Jiasheng Tips VIP client list, there are stars and two rich generation. Introduce according to him, now already dressed flaunt wealth way with the advanced version, the avant-garde design is one of them: "I don't think the brand culture what interest. Never mind the brand niche, they still buy mainstream brand. A rich circles, there are friends to wear these, oneself also must catch the tide. Of course, there are more and more customers want to know more about the brand, "he added," but it is also because the present is hot, have a say."

Another buyer shop By Wang Jian to speak even more directly: "the fashion editor and pioneer brand lovers, often without power consumption, or just staring at the one or two top brand to buy, to spend money on edge. I just want to be the top customers, their year of arranged fee could be as high as about ten million, not only to buy Louis Vuitton, Chanel, also can buy our things, they don't care what the pioneer concept, you tell them they are good, they also feel wearing seems out of the ordinary, immediately bought."

In the beginning of luxury Chinese mostly with the capitalist luxury style show, so the initial buyers are more of a "flaunt wealth" color. "Logo" is a trend of the extinction, "aesthetic fatigue". The 20 years since we need a double "G" and "Monogram" to highlight the "money", "I have a brand-name", when the public is familiar with the following. Fashion pioneer needed another show the identity of the tools, they tend to choose some "small circle appreciate sb.'s thought", the so-called "no logo brand".

Maison Martin Margie, Celine media Repeng brand, there are several China consumption can understand their "Deconstruction" and "profile"? For them, the design is not an "logo", they just turned into "four pin" and "embarrassed face pack", they only use the new methods to arm themselves, which 20 years ago and the purchase of a large logo brand are isomorphic: although they didn't buy the logo, but they still hope they buy luxury goods can be identified, the "identification" is not from the passers-by, but from their class identity.