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Suspected illegal acquisition of equity LV Hermes dispute rumbles

The French leader Louis Weedon boutique Louis Vuitton (LV) is the LVMH group under the hen in the latest, most valuable brands on the list still has the top global luxury, whose boss is France's richest man, Bernard Arnault, is the M & a strategy the achievements of today's fashion brand dominance at. But recently, LVMH group was the French brand of Hermes Hermes sued, reference Bernard Arnault illegal acquisition of their brand more than 25% of the shares, once again and let the two French brand dispute surfaced.

In fact, Bernard Arnault's acquisition of rival brand is not new, LVMH its biggest rival is owned by Gucci, Alexsander McQueen and other brands of Open Cloud Kering group (formerly PPR). While Bernard Arnault has more than 10 years ago by the exchange way, once has nearly 40% stake in Gucci, then in the open cloud Kering group CEO immediately to private equity fund to dilute the share of Gucci, just don't let it control LVMH group brand.

The LVMH group merger Hermes Hermes ownership has reached 26.6% second brand equity is the holder of 17%, than in 2010 to hold a lot more, but almost in addition to high-level group of people informed, and not too many people to understand the whole picture. Provisions of this violation of the Securities Exchange Act of France for each additional 5% must notice, even Bernard Arnault told the French financial market supervision bureau interview when also once the "accident" stake to explain, caused strong dissatisfaction with the Hermes Hermes.

The case has been made by the French financial market authority to proceed with the investigation, if the criminal case LVMH group will be penalty 10000000 euros (contract 300000000 9 ten million NT dollars). But Hermes Hermes not just LVMH group sent money, but hope that they can reduce the Hermes Hermes holdings, but the smart Bernard Arnault is not fuel-efficient lights, it appears two French boutique brand competition is not yet ended.

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"Show" as "logo" and disappeared?

"A rich circles, there are friends to wear these, oneself also must catch the tide." If the romantic point of view, select the designer, select niche luxury is because the designer's unique personality attracted a unique consumer groups, formed a set in the understanding and appreciation of small ecological chain basis, but in fact, in China not so.

Shanghai buyer shop owner Yin Jiasheng Tips VIP client list, there are stars and two rich generation. Introduce according to him, now already dressed flaunt wealth way with the advanced version, the avant-garde design is one of them: "I don't think the brand culture what interest. Never mind the brand niche, they still buy mainstream brand. A rich circles, there are friends to wear these, oneself also must catch the tide. Of course, there are more and more customers want to know more about the brand, "he added," but it is also because the present is hot, have a say."

Another buyer shop By Wang Jian to speak even more directly: "the fashion editor and pioneer brand lovers, often without power consumption, or just staring at the one or two top brand to buy, to spend money on edge. I just want to be the top customers, their year of arranged fee could be as high as about ten million, not only to buy Louis Vuitton, Chanel, also can buy our things, they don't care what the pioneer concept, you tell them they are good, they also feel wearing seems out of the ordinary, immediately bought."

In the beginning of luxury Chinese mostly with the capitalist luxury style show, so the initial buyers are more of a "flaunt wealth" color. "Logo" is a trend of the extinction, "aesthetic fatigue". The 20 years since we need a double "G" and "Monogram" to highlight the "money", "I have a brand-name", when the public is familiar with the following. Fashion pioneer needed another show the identity of the tools, they tend to choose some "small circle appreciate sb.'s thought", the so-called "no logo brand".

Maison Martin Margie, Celine media Repeng brand, there are several China consumption can understand their "Deconstruction" and "profile"? For them, the design is not an "logo", they just turned into "four pin" and "embarrassed face pack", they only use the new methods to arm themselves, which 20 years ago and the purchase of a large logo brand are isomorphic: although they didn't buy the logo, but they still hope they buy luxury goods can be identified, the "identification" is not from the passers-by, but from their class identity.

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Prince ye do all one can to catch up

Compared to the sister of the early bird catches the worm, brother Antoine Arnault is relatively late, the youth rebellion period also a bit long, once addicted to Grunge poor style and very tired of the luxury industry until 2002, after business school to become the image of the market director of LVMH group, Department of the brand advertising and convey gave him a chance to understand the core value of all brands, it is worth mentioning is that the highly acclaimed, by renowned photographer Annie Leibovitz at the Louis Vuitton core value of brand advertising 2012 shot he is involved in planning, of course, this position also let he met his current girlfriend -- Russian supermodel Natalia Vodianova, she was the 2010 Louis Vuitton in autumn and winter spokesman.

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Men's jewelry into major suit have to seize the new continent

The current fashion with neutral concept, a kind of brand-new jewelry style was born, rigid, smooth, stylish -- men finally grasped the opportunity, men's jewelry, jewelry industry into a new, Bvlgari, Louis Weedon, Cartire and other major suit have started to seize the men's market.

Bvlgari (Bulgari) B Zero-1 free decoration ring (940 pounds) using gold texture mixed black and white ceramic; or dotted with green, blue slate and tobacco brown Italy marble. Yet the United States and Paris (Chaumet) black ceramic Liens ring (1044 pounds), with a diamond studded chain. Boucheron (Boucheron) the best selling single Quatre ring (2230 pounds) is made of four layers of gold: gold, with rhombic threaded platinum, gold, square Brown Ribbon Rose Gold; the new style to matt black features, popular in men.

Louis Weedon (Louis Vuitton) Lockit Collection Series (from £ 1280) also has a cross gender traits. The design was inspired by a traditional: as long as the lovers buckle a padlock on the bridge railing, then put the key into the lock and threw it into the river, you can get a permanent relationship. So the free decoration ring (from £ 1600) or anklet (from £ 4550) are hanging on a locked up, also comes with a gold key shaped pendant. Of course, the key is not to throw into the water, but in the hands of jewelry has the partner to wear or custody of the. Louis Weedon Chatti watches and jewelry director Hamdi said: "we hope man jewelry fully for 20 years, now finally look forward to."

Kornerup is a new continent belongs to man was found in the luxury jewelry industry. "All along, the jewels were lady exclusive; chemical reaction between jewelry and men have just begun. The bracelet can serve as a good starting point. From a social sense, the image of men is no longer confined to the masculine -- as a piece of jewelry do not have the ability to create or change this trait." At first, the Kornerup used in the bracelet is a simple gold beads, but when he then joined diamond and rare Argyll (Argyle) powder ore, unexpectedly also capture many ladies. Now, Shamballa bracelets, necklaces and rings are two kinds of sex is acceptable to the customer. This season, they also added more lively color, such as ruby, sapphire, moonstone, turquoise and coral (from £ 12100).

Look back will become the object of neutral reform facing the next. Day Beers (De Beers) Talisman Medal (from £ 8650) fuzzy design lies in the boundary between men and women. Men like unprocessed diamond beauty, exquisite and not rough; simple and warm tone, embedded by hammering the gold and decorated diamond. Day Beers concludes, older pendant is men panic buying, the Asian men as the representative. They were attracted by the charm of a kind of appearance, after all, the diamond in ancient times really can let a person produce guardian and successful association. For the Belmacz designer Julia Muggenburg, "amulet" quality is obviously the key factors that lead to Pendant in men and women have become popular in the market. She said: "now the men generally become more idealistic, ladies are more confident." These two kinds of transformation based on, she designed a new style of chain (1270 pounds) -- silver chain bleak and simple showing a silk like texture, low-key but full of sense of design. Muggenburg added: "this is dedicated to the 'City pirates' build."